As we are living in the “Experience Economy”, where customers feel that getting a “Good Deal” make them “Feel Smart”, most organizations now recognize that brands are powerful marketing assets. As the world becomes increasingly complex, brands serve as familiar beacons to customers to make their buying decisions much simpler. A strong brand gives the organization a clear focus, develops deep customer loyalty, and lends a higher success probability to new product and service launches.

However, there are burning questions that remain unwashed in the minds of business and marketing people - How do I build a strong brand? How do I create a brand that will create ownership in the minds of customers without spending millions of dollars in advertising and promotion? How do I deliver the promise of a “Good Deal” and make the customers “Feel Smart”?

The SmartBrand® (a registered Trademark) Model offers a methodology for differentiating your brands in a significant and lasting manner. This model:

• Helps companies understand their strengths and how to use that knowledge to create better results;
  
• Maps out the brand path in a way that allows it to be used easily by all employees;


• Provides a frame of reference for your advertising and promotions activities

Contrary to popular belief, a branding exercise is not just the domain of big moneyed corporations.

All organizations can benefit from smart branding. Beginning the process of branding when a company is small gives it an immediate advantage.

For a medium-sized company, the use of smart branding can help build market leadership at a lesser cost.

For large companies, they can use smart branding to build on their strengths to sustain their competitiveness.

For more information on how you can build your brand into a SMARTBrand®, please contact Edward Whistler International at 6398 0988.

Edward Whistler International is also listed as a branding and franchising consulting firm in SPRING Singapore, Intellectual Property Office of Singapore (IPOS) and International Enterprise (IE) Singapore websites.