As the world becomes increasingly complex, brands serve as familiar beacons to customers to make their buying decisions much simpler. Therein, @ Edward Whistler International, we believe that this approach to Smart Branding will give the organization a clear focus on customer experience, develop deep customer loyalty, and lend a higher success probability in new product and service launches.

We had participants from the various industries - Manufacturing, Statutory Board, Retail, Services and many more.

Thank you for joining us at the EdWhistler Charity Run 2007. On behalf of Edward Whistler International and the Children's Cancer foundation (CCF), we would like to express our utmost gratitude to you and your company for the generous donation and sponsorship.

With your contribution, the EdWhistler Charity Run 2007 was a great success with a total of $15,000.00 raised. All proceeds raised goes directly to CCF to help heal the mind and body of the children suffering from cancer.

The EdWhistler Charity Run is an annual affair and we are already planning for 2008 and look forward to your continued support and participation. It is only through your gracious contribution and kindness that we are able to continue to help the less fortunate and needy.

Edward Whistler International together with Acez Instruments Pte Ltd organised a Community Service Exercise on Saturday 28 July 2007, at Peace-Connect (Senior Citizen Club). The objectives of this exercise is to care and share with the needy elderly living in the area that have been much neglected as well as a Pre-National Day celebration for all.

House visits were arranged with groups of 2 to 3 assigned to each home. Food rations and goody bags were presented to each household and a short chat with them to understand more of their needs.

Thereafter Edward Whistler International sponsored a served buffet lunch for the neighborhood. The elderly were further entertained with a sing-along session as well as a speech on crime preventive measures. All attendees returned with a goody bag from Peace-Connect as well as a Red Packet as a token of kindness by Acez.

Most of us are aware of Singapore's standing in recent world survey of indicators for economic, business, intellectual capital, financial, technology and innovation. Though the Republic was ranked 1st in the category of "Ease of Doing Business", we did not fare too well in the other categories. In particular, the "Technology IQ and Innovation" Category where Singapore came in rock bottom on the list of 11 cities surveyed worldwide.

In the face of such challenges, it was timely and apt that the Singapore High Technology Association, known as SHTA was launched on 11th April 2007 in conjunction with the book launch of "Breakout Strategy".

The launch and subsequent Breakout Strategy workshops were vibrant and spirited, graced by our distinguished Guest-of-Honour, Mr. Edwin Chow, Deputy Director, Technology Innovation, SPRING Singapore, Mr. Chris Chan, President of SHTA and Dr. Thomas Lawton, Director of Joint Honours Programmes & Associate Professor, Tanaka Business School, Imperial College London. More information can be found on the website @ www.shta.org.sg

bYSI International Pte Ltd tap on the grant under BrandPact, a joint initiative of SPRING Singapore and International Enterprise Singapore (IE) to embark on her Branding Journey to Success. Edward Whistler International was engaged to assist bYSI® in her total makeover.

Following the completion of the BrandPact Project, bYSI® was featured in the Straits Times as well as Lianhe Zaobao on 24 January and 25 January 2007 respectively.